URL

From Search Engine SEO SEM

URL is the abbreviation of Uniform Resource Locator. It is a type of URI (Uniform Resource Identifier) that specifies where an identified resource is available and the mechanism for retrieving it.

If your URL contains relevant words, this provides users and search engines with more information about the page than an ID or oddly named parameter would.

Avoid:

• using lengthy URLs with unnecessary parameters and session IDs

• choosing generic page names like "page1.html"

• using excessive keywords like "sportsbook-online-onlinesportsbook-sportsbookonline.html"